I am, from time to time, asked to troubleshoot why someone’s content marketing campaign has not been the success they had hoped for. Almost always, the cause of the problem falls within the scope of one of the following reasons. Here, in reverse order, are my top five reasons why content marketing campaigns fail:
#5. You are not content marketing:
click here for more info Content marketing is marketing a business to achieve one or more goals of that business. If the achievement of your business goal is not the reason for producing your content, you are blogging. That important distinction is not always understood.
Many content creators do not understand the part content marketing plays in moving your prospects along your sales funnel. Different types of content are needed for each stage, that is for suspects, prospects, and retaining and selling again to existing customers. If you are not producing content that supports each stage in the sales process, you are not content marketing.