Google AdWords Advertising Strategy
While Google AdWords advertising is not for everyone, I don’t think anyone could turn down $75 of free advertising for their site! Google offers all new clients a $75 coupon to try out their services. There’s absolutely no commitment to carry on, no automatic billing should you forget to cancel, no deposit, just good old fashioned Denizli web tasarım
free money! Simply do a search in Google for “Google AdWords advertising $75 coupon”
But, it Costs too Much!
Free coupon aside, the main complaint of most people who try Google AdWords advertising is the cost. People will pay several dollars per click through for some high competition keywords. That’s like paying several dollars for one visitor! I have a technique to lower that cost. I woke up this morning, logged into my Google AdWords account and saw an average of $0.14 per click, much better.
Lowering Advertising Costs
The key to lowering the cost of click throughs is with Banner advertising. While this takes a little more time to setup, you can generally hit highly competitive keywords at around 5-15% of what it would cost you for text ads. This is still the same highly targeted traffic as you would get from those text ads. I want to address two concerns you may be having right now:
- You don’t have to have a fancy expensive graphic design studio to make banners – you can download a free graphics design tool called “gimp” that you can design your banners with
- You don’t have to be a graphic design artist – I designed all my banners myself and I have zero training in any artistic discipline, it’s simply about getting your message across. My click thorough rate is around 0.37% which may seem low, but considering the average banner click through rate of 0.2 – 0.3%, it’s actually pretty good! (Source: Wiki Click through Rate).
Optimizing Banner Campaigns
Here are some general tips that I have followed to get decent click through rates at a low cost per click with Google AdWords advertising.
- Keyword Research – focus on 2-3 main keywords that are 100% related to what you want to advertise. Copy those keywords into the Google AdWords Advertising Keyword Tool to get some more keyword ideas. Try and build up 200-300 highly targeted keywords, as specific as possible to what it is you are advertising. This doesn’t have to be done all at once, but try and start with 50-100. Read my article on using the Google Keyword Tool if you are new to this.
- Banner Design – it’s even more important to focus on your banner’s message than keyword focusing. You want visitors to click on your banner that are interested in exactly what you are advertising. For example, if I am advertising whey protein isolate, I want my banner to convey exactly that. Not whey protein, not protein, not nutritional supplements, I want people to click on my banner that are specifically looking for a whey protein isolate.
- Bidding on keywords – Google AdWords advertising works on keyword bids. You specify the dollar amount you are willing to pay for someone to click on your banner. I generally keep the same bid for each keyword, but you can manipulate each keyword bid individually for more targeted keywords. Start off low, around 15c. If you don’t get any traffic after 24 hours, increase to 20, then 25 etc. until you get the level of banner impressions you are comfortable with.